/* Shared inner-page styles (extends home.css) */

body.page-inner {
  font-family: 'Poppins', system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  color: var(--text);
  background: var(--paper);
  font-size: 16px;
  line-height: 1.6;
  word-spacing: 0.12em;
  -webkit-font-smoothing: antialiased;
}

/* PAGE HERO */
.page-hero {
  position: relative;
  padding: 9rem 0 4.5rem;
  overflow: hidden;
  background:
    radial-gradient(ellipse 70% 55% at 90% 10%, rgba(107,28,42,0.09), transparent 55%),
    linear-gradient(180deg, #fff 0%, #FFF8F7 55%, var(--paper) 100%);
}
.page-hero .wrap { position: relative; z-index: 1; max-width: 760px; }
.page-hero .kicker { margin-bottom: 14px; }
.page-hero h1 {
  font-size: clamp(28px, 4vw, 44px);
  line-height: 1.18;
  letter-spacing: -0.8px;
  color: var(--ink);
  font-weight: 700;
  margin-bottom: 14px;
}
.page-hero h1 .hero-highlight { color: var(--red); }
.page-hero-desc {
  color: var(--text-dim);
  font-size: 17px;
  line-height: 1.7;
  max-width: 40rem;
  margin-bottom: 1.6rem;
}
.page-hero-actions { display: flex; flex-wrap: wrap; gap: 0.8rem; }
.page-breadcrumb {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  align-items: center;
  font-size: 13px;
  color: var(--text-muted);
  margin-bottom: 1.2rem;
}
.page-breadcrumb a { color: var(--text-dim); font-weight: 500; }
.page-breadcrumb a:hover { color: var(--red); }
.page-breadcrumb span[aria-hidden] { opacity: 0.5; }

/* CONTENT BLOCKS */
.page-section { padding: 5rem 0; position: relative; }
.page-section.alt {
  background:
    radial-gradient(ellipse 50% 40% at 0% 50%, rgba(107,28,42,0.05), transparent 60%),
    var(--warm);
}
.page-section.light { background: #fff; }

/* Website design — selected work / portfolio */
.web-work-grid {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 1.25rem;
  margin-top: 2.25rem;
}
.web-work-card { grid-column: span 2; }
@media (min-width: 981px) {
  .web-work-card:nth-child(4) { grid-column: 2 / span 2; }
  .web-work-card:nth-child(5) { grid-column: 4 / span 2; }
}
.web-work-card {
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: inherit;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 14px 36px rgba(74, 18, 28, 0.06);
  transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;
}
.web-work-card:hover {
  transform: translateY(-3px);
  border-color: rgba(107, 28, 42, 0.28);
  box-shadow: 0 20px 44px rgba(74, 18, 28, 0.1);
}
.web-work-frame { background: #f3f1f0; }
.web-work-chrome {
  display: flex;
  align-items: center;
  gap: 0.35rem;
  padding: 0.55rem 0.75rem;
  background: #ece9e7;
  border-bottom: 1px solid #e0dcd9;
}
.web-work-chrome span {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: #d0cbc8;
}
.web-work-chrome span:nth-child(1) { background: #e8a0a0; }
.web-work-chrome span:nth-child(2) { background: #e0c98a; }
.web-work-chrome span:nth-child(3) { background: #9fc9a8; }
.web-work-chrome em {
  margin-left: 0.45rem;
  font-style: normal;
  font-size: 11px;
  color: #7a7470;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}
.web-work-shot {
  position: relative;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  background: linear-gradient(160deg, #f7f4f2 0%, #ebe6e3 100%);
}
.web-work-shot img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: top center;
  display: block;
}
.web-work-meta {
  padding: 1rem 1.05rem 1.15rem;
  display: grid;
  gap: 0.2rem;
}
.web-work-meta strong {
  font-size: 15px;
  color: var(--ink);
  font-weight: 700;
}
.web-work-meta > span {
  font-size: 13px;
  color: var(--text-dim);
  line-height: 1.45;
}
.web-work-link {
  margin-top: 0.35rem !important;
  font-size: 12.5px !important;
  font-weight: 600;
  color: var(--red) !important;
}
.web-work-note {
  margin: 1.35rem 0 0;
  text-align: center;
  font-size: 13px;
  color: var(--text-muted);
  max-width: 36rem;
  margin-left: auto;
  margin-right: auto;
}
@media (max-width: 980px) {
  .web-work-grid { grid-template-columns: repeat(2, 1fr); }
  .web-work-card,
  .web-work-card:nth-child(4),
  .web-work-card:nth-child(5) { grid-column: auto; }
}
@media (max-width: 640px) {
  .web-work-grid { grid-template-columns: 1fr; }
}

.deliver-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.1rem;
  margin-top: 2.5rem;
}
.deliver-item {
  padding: 1.5rem 1.4rem;
  background: rgba(255,255,255,0.9);
  border: 1px solid rgba(107,28,42,0.1);
  border-left: 3px solid var(--red);
}
.deliver-item h3 {
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 0.35rem;
}
.deliver-item p {
  color: var(--text-dim);
  font-size: 14px;
  line-height: 1.65;
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.1rem;
  margin-top: 2.5rem;
}
.audience-card {
  padding: 1.6rem 1.4rem;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 4px 16px 16px 4px;
  border-left: 3px solid var(--red);
}
.audience-card h3 {
  font-size: 16px;
  font-weight: 700;
  margin-bottom: 0.4rem;
  color: var(--ink);
}
.audience-card p {
  font-size: 14px;
  color: var(--text-dim);
  line-height: 1.65;
}

.related-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.1rem;
  margin-top: 2rem;
}
.related-card {
  display: block;
  padding: 1.6rem 1.4rem;
  background: #fff;
  border: 1px solid var(--line);
  transition: transform 0.25s ease, box-shadow 0.25s ease, border-color 0.25s ease;
}
.related-card:hover {
  transform: translateY(-3px);
  box-shadow: 0 14px 36px rgba(107,28,42,0.1);
  border-color: rgba(107,28,42,0.22);
}
.related-card strong {
  display: block;
  color: var(--ink);
  font-size: 16px;
  margin-bottom: 0.35rem;
}
.related-card span {
  color: var(--text-dim);
  font-size: 14px;
  line-height: 1.55;
}
.related-card .rel-arrow {
  display: inline-block;
  margin-top: 0.8rem;
  color: var(--red);
  font-weight: 700;
  font-size: 13px;
}

/* ABOUT */
.about-hero .wrap { max-width: 820px; }

.about-operator {
  display: grid;
  grid-template-columns: minmax(220px, 0.85fr) 1.15fr;
  gap: 2.75rem;
  align-items: start;
}
.about-operator-photo {
  margin: 0;
  border-radius: 4px 20px 20px 4px;
  overflow: hidden;
  background: #1a1a1a;
  box-shadow: 0 18px 40px rgba(74, 18, 28, 0.14);
}
.about-operator-photo img {
  width: 100%;
  height: auto;
  display: block;
  aspect-ratio: 4 / 5;
  object-fit: cover;
  object-position: center 18%;
}
.about-operator-role {
  color: var(--red);
  font-size: 14px;
  font-weight: 600;
  margin: -0.4rem 0 1.1rem;
  letter-spacing: 0.02em;
}
.about-operator-bio p {
  color: var(--text-dim);
  font-size: 16px;
  line-height: 1.75;
  margin-bottom: 1rem;
}
.about-entity-list {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.85rem 1.25rem;
  margin-top: 1.6rem;
  padding: 1.25rem 1.35rem;
  background: rgba(107, 28, 42, 0.04);
  border: 1px solid rgba(107, 28, 42, 0.12);
  border-left: 3px solid var(--red);
}
.about-entity-list dt {
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.06em;
  color: var(--text-muted);
  margin-bottom: 0.2rem;
}
.about-entity-list dd {
  font-size: 14px;
  font-weight: 500;
  color: var(--ink);
  margin: 0;
}
.about-entity-list a { color: var(--red); font-weight: 600; }
.about-entity-list a:hover { text-decoration: underline; }

.about-story {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 2.5rem;
  align-items: start;
  margin-top: 2rem;
}
.about-story p {
  color: var(--text-dim);
  font-size: 16px;
  line-height: 1.75;
  margin-bottom: 1rem;
}
.about-facts {
  background: linear-gradient(135deg, var(--red-deep) 0%, var(--red) 100%);
  color: #fff;
  padding: 2rem 1.75rem;
}
.about-facts h3 {
  font-size: 18px;
  margin-bottom: 1.2rem;
  font-weight: 700;
}
.about-fact {
  padding: 0.85rem 0;
  border-top: 1px solid rgba(255,255,255,0.18);
}
.about-fact:first-of-type { border-top: none; padding-top: 0; }
.about-fact strong { display: block; margin-bottom: 0.25rem; }
.about-fact span { font-size: 14px; color: rgba(255,255,255,0.78); line-height: 1.55; }

.deliver-item .svc-link {
  display: inline-block;
  margin-top: 0.85rem;
  color: var(--red);
  font-size: 13px;
  font-weight: 700;
}
.deliver-item .svc-link:hover { text-decoration: underline; }

/* CONTACT PAGE */
.contact-page-section {
  padding: 0 0 5rem;
  margin-top: -1rem;
}
.contact-page-section .contact {
  border-radius: 0;
}

/* ===== GOOGLE BUSINESS PROFILE ===== */
.gbp-hero .wrap.gbp-hero-grid {
  max-width: 1140px;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 2.5rem;
  align-items: center;
}
.gbp-hero-copy { max-width: 36rem; }

.gbp-phone {
  position: relative;
  max-width: 300px;
  margin: 0 auto;
  background: #111;
  border-radius: 28px;
  padding: 12px 10px 16px;
  border: 2px solid #2a2a2a;
  box-shadow: 0 22px 40px rgba(0,0,0,0.28);
}
.gbp-phone-notch {
  width: 36%;
  height: 6px;
  background: #2a2a2a;
  border-radius: 999px;
  margin: 4px auto 10px;
}
.gbp-map {
  position: relative;
  height: 140px;
  border-radius: 12px;
  overflow: hidden;
  background:
    linear-gradient(135deg, rgba(107,28,42,0.12), transparent 50%),
    repeating-linear-gradient(0deg, #e8eee8 0 1px, transparent 1px 28px),
    repeating-linear-gradient(90deg, #e8eee8 0 1px, transparent 1px 28px),
    #dfe8df;
}
.gbp-pin {
  position: absolute;
  width: 14px; height: 14px;
  border-radius: 50% 50% 50% 0;
  transform: rotate(-45deg);
  background: #9aa0a6;
  box-shadow: 0 2px 6px rgba(0,0,0,0.2);
}
.gbp-pin-a { top: 28%; left: 22%; }
.gbp-pin-b { top: 48%; left: 68%; }
.gbp-pin-you {
  top: 42%; left: 46%;
  width: 18px; height: 18px;
  background: var(--red);
  box-shadow: 0 0 0 6px rgba(107,28,42,0.22);
  animation: gbpPulse 2.2s ease-out infinite;
}
@keyframes gbpPulse {
  0% { box-shadow: 0 0 0 0 rgba(107,28,42,0.35); }
  70% { box-shadow: 0 0 0 12px rgba(107,28,42,0); }
  100% { box-shadow: 0 0 0 0 rgba(107,28,42,0); }
}
.gbp-card {
  background: #fff;
  border-radius: 14px;
  margin-top: 10px;
  padding: 12px;
}
.gbp-card-top {
  display: grid;
  grid-template-columns: 52px 1fr;
  gap: 10px;
  align-items: start;
  margin-bottom: 10px;
}
.gbp-thumb {
  width: 52px; height: 52px;
  border-radius: 8px;
  background: linear-gradient(145deg, #6B1C2A, #8B2D3F);
}
.gbp-card strong { display: block; font-size: 14px; color: var(--ink); line-height: 1.25; }
.gbp-stars { font-size: 11px; color: #f4b400; margin-top: 2px; }
.gbp-stars span { color: var(--text-muted); margin-left: 2px; }
.gbp-cat { font-size: 11px; color: var(--text-dim); margin-top: 2px; }
.gbp-actions {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 4px;
}
.gbp-actions span {
  text-align: center;
  font-size: 9px;
  font-weight: 700;
  color: #1a73e8;
  background: #e8f0fe;
  border-radius: 999px;
  padding: 7px 2px;
}

.gbp-vis-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}
.gbp-vis-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 16px;
  overflow: hidden;
  box-shadow: 0 16px 40px rgba(74, 18, 28, 0.07);
}
.gbp-vis-label {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 0.7rem 1rem;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--text-dim);
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}
.gbp-vis-label strong {
  text-transform: none;
  letter-spacing: 0;
  font-size: 13px;
  color: var(--ink);
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
}
.gbp-vis-label .g-logo { height: 16px; width: auto; }

/* Realistic Google Maps pack mock */
.gmap-mock { background: #fff; }
.gmap-search {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  margin: 0.85rem 0.95rem 0.65rem;
  padding: 0.6rem 0.85rem;
  border: 1px solid #dadce0;
  border-radius: 24px;
  box-shadow: 0 1px 4px rgba(32,33,36,0.1);
  font-size: 13px;
  color: #202124;
}
.gmap-search svg { flex-shrink: 0; }
.gmap-canvas {
  position: relative;
  height: 100px;
  margin: 0 0.95rem 0.55rem;
  border-radius: 10px;
  overflow: hidden;
  border: 1px solid #e8eaed;
  background: #e8e6e1;
}
.gmap-canvas img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
  display: block;
  filter: saturate(0.85) contrast(1.02);
}
.gmap-pin {
  position: absolute;
  left: 34%;
  top: 48%;
  width: 14px;
  height: 14px;
  border-radius: 50% 50% 50% 0;
  transform: rotate(-45deg);
  background: #ea4335;
  box-shadow: 0 2px 4px rgba(0,0,0,0.25);
  z-index: 1;
}
.gmap-pin.is-you {
  left: 42%;
  top: 36%;
  background: var(--red);
  width: 16px;
  height: 16px;
  outline: 2px solid #fff;
}
.gmap-pack { padding: 0 0.35rem 0.55rem; }
.gmap-row {
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 0.7rem;
  padding: 0.7rem 0.65rem;
  border-top: 1px solid #f1f3f4;
}
.gmap-row.is-you {
  background: rgba(107, 28, 42, 0.05);
  border-radius: 10px;
  border: 1px solid rgba(107, 28, 42, 0.16);
  margin: 0 0.35rem 0.2rem;
}
.gmap-thumb {
  width: 56px;
  height: 56px;
  border-radius: 8px;
  object-fit: cover;
  object-position: center;
  display: block;
  background: #eee;
}
.gmap-name {
  font-size: 14px;
  font-weight: 500;
  color: #1a0dab;
  line-height: 1.3;
  margin-bottom: 0.15rem;
}
.gmap-name em {
  font-style: normal;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  color: var(--red);
  background: #fff;
  border: 1px solid rgba(107, 28, 42, 0.2);
  border-radius: 4px;
  padding: 0.1rem 0.35rem;
  margin-left: 0.35rem;
  vertical-align: middle;
}
.gmap-rating {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.2rem 0.3rem;
  font-size: 12px;
  color: #70757a;
  margin-bottom: 0.15rem;
}
.gmap-rating b { color: #202124; font-weight: 500; }
.gmap-stars { color: #f4b400; letter-spacing: -1px; font-size: 11px; }
.gmap-stars.dim { opacity: 0.75; }
.gmap-dot { color: #dadce0; }
.gmap-open { color: #188038; font-weight: 500; }
.gmap-closed { color: #d93025; font-weight: 500; }
.gmap-cat { font-size: 12px; color: #70757a; line-height: 1.35; }

/* Realistic Local ad mock (Google blue, not brand maroon) */
.gads-local { padding: 0.85rem 0.95rem 0.25rem; }
.gads-local-bar {
  display: flex;
  align-items: center;
  gap: 0.55rem;
  padding: 0.55rem 0.85rem;
  border: 1px solid #dadce0;
  border-radius: 24px;
  box-shadow: 0 1px 4px rgba(32,33,36,0.08);
  font-size: 13px;
  color: #202124;
  margin-bottom: 0.75rem;
}
.gads-local-card {
  border: 1px solid #dadce0;
  border-radius: 12px;
  padding: 0.85rem 0.9rem;
  background: #fff;
}
.gads-local-head {
  display: flex;
  align-items: center;
  gap: 0.45rem;
  margin-bottom: 0.65rem;
}
.gads-sponsored {
  font-size: 11px;
  font-weight: 700;
  color: #202124;
  border: 1px solid #dadce0;
  border-radius: 3px;
  padding: 0.1rem 0.35rem;
}
.gads-local-badge {
  font-size: 11px;
  color: #70757a;
}
.gads-local-body {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 0.75rem;
  margin-bottom: 0.75rem;
}
.gads-local-photo {
  width: 64px;
  height: 64px;
  border-radius: 8px;
  object-fit: cover;
  object-position: center;
  display: block;
  background: #eee;
}
.gads-local-title {
  font-size: 16px;
  font-weight: 500;
  color: #1a0dab;
  margin-bottom: 0.15rem;
}
.gads-local-addr {
  font-size: 12px;
  color: #4d5156;
  margin: 0.2rem 0 0.35rem;
  line-height: 1.4;
}
.gads-local-sitelinks {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  font-size: 12px;
  color: #1a0dab;
}
.gads-local-actions {
  display: flex;
  gap: 0.45rem;
}
.gads-local-actions span {
  flex: 1;
  text-align: center;
  font-size: 12.5px;
  font-weight: 600;
  color: #1a73e8;
  background: #fff;
  border: 1px solid #dadce0;
  border-radius: 20px;
  padding: 0.55rem 0.35rem;
}
.gads-local-actions span.is-primary {
  background: #1a73e8;
  border-color: #1a73e8;
  color: #fff;
}
.gbp-vis-caption {
  padding: 0.85rem 0.15rem 0.95rem;
  font-size: 12.5px;
  color: #70757a;
  line-height: 1.55;
  margin: 0;
}

/* ===== SEO SERVICE PAGE ===== */
.seo-hero .wrap.seo-hero-grid {
  max-width: 1140px;
  display: grid;
  grid-template-columns: 1.05fr 0.95fr;
  gap: 2.5rem;
  align-items: center;
}
.seo-hero-copy { max-width: 36rem; }
.seo-serp {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 0.85rem 1.1rem 1.15rem;
  box-shadow: 0 18px 40px rgba(74, 18, 28, 0.08);
}
.seo-serp-top {
  display: flex;
  align-items: center;
  padding: 0.15rem 0.15rem 0.55rem;
}
.seo-serp-top img {
  height: 26px;
  width: auto;
  display: block;
}
.seo-serp-bar {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  background: #fff;
  border: 1px solid #dfe1e5;
  border-radius: 999px;
  padding: 0.65rem 1rem;
  margin-bottom: 0.85rem;
  font-size: 13px;
  color: #5f6368;
  box-shadow: 0 1px 6px rgba(32,33,36,0.08);
}
.seo-serp-search {
  width: 16px;
  height: 16px;
  flex-shrink: 0;
  color: #9aa0a6;
}
.seo-serp-aio {
  border: 1px solid #e0e0e0;
  border-radius: 12px;
  padding: 0.85rem 0.9rem 0.9rem;
  margin-bottom: 0.85rem;
  background: #fff;
  box-shadow: 0 1px 4px rgba(32,33,36,0.06);
}
.seo-serp-aio-badge {
  display: inline-flex;
  align-items: center;
  gap: 0.4rem;
  font-size: 12.5px;
  font-weight: 500;
  color: #1f1f1f;
  margin-bottom: 0.5rem;
}
.seo-serp-aio-badge .spark-mark {
  width: 14px;
  height: 14px;
}
.seo-serp-aio-text {
  margin: 0 0 0.65rem;
  font-size: 12.5px;
  line-height: 1.55;
  color: #3c4043;
}
.seo-serp-aio-text strong { color: var(--red); }
.seo-serp-aio-sources {
  display: flex;
  flex-wrap: wrap;
  gap: 0.35rem;
}
.seo-serp-aio-sources span {
  display: inline-flex;
  align-items: center;
  font-size: 10.5px;
  padding: 0.28rem 0.5rem;
  border-radius: 999px;
  background: #f1f3f4;
  color: #3c4043;
  border: 1px solid #e8eaed;
}
.seo-serp-aio-sources span.is-you {
  background: rgba(107,28,42,0.08);
  border-color: rgba(107,28,42,0.22);
  color: var(--red);
  font-weight: 700;
}
.seo-serp-organic-label {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: #9aa0a6;
  margin: 0 0 0.15rem 0.15rem;
}
.seo-serp-result {
  position: relative;
  padding: 0.75rem 0.75rem;
  border-top: 1px solid var(--line);
}
.seo-serp-result.is-you {
  background: rgba(107,28,42,0.04);
  border-radius: 10px;
  border: 1px solid rgba(107,28,42,0.12);
  margin-bottom: 0.35rem;
  border-top: 1px solid rgba(107,28,42,0.12);
}
.seo-serp-url {
  display: block;
  font-size: 12px;
  color: #0d652d;
  margin-bottom: 0.2rem;
}
.seo-serp-result strong {
  display: block;
  font-size: 15px;
  color: #1a0dab;
  font-weight: 500;
  line-height: 1.35;
  margin-bottom: 0.25rem;
}
.seo-serp-result p {
  font-size: 13px;
  color: var(--text-dim);
  line-height: 1.5;
  margin: 0;
}
.seo-serp-tag {
  position: absolute;
  top: 0.75rem; right: 0.75rem;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--red);
  background: rgba(107,28,42,0.08);
  padding: 0.2rem 0.45rem;
  border-radius: 4px;
}

.seo-strip {
  background: linear-gradient(135deg, #4A121C 0%, #6B1C2A 55%, #8B2D3F 100%);
  color: #fff;
  padding: 1.1rem 0;
}
.seo-strip-inner {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 0.75rem 1.75rem;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.02em;
}
.seo-strip-inner span { opacity: 0.92; }

.seo-center { text-align: center; max-width: 40rem; margin: 0 auto 2.25rem; }
.seo-center .section-sub { margin-left: auto; margin-right: auto; }

.seo-pain-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.1rem;
}
.seo-pain {
  padding: 1.5rem 1.4rem;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 4px 16px 16px 4px;
  border-left: 3px solid var(--red);
}
.seo-pain-n {
  display: inline-block;
  font-size: 12px;
  font-weight: 700;
  color: var(--red);
  letter-spacing: 0.06em;
  margin-bottom: 0.55rem;
}
.seo-pain h3 {
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 0.4rem;
  line-height: 1.35;
}
.seo-pain p {
  font-size: 14px;
  color: var(--text-dim);
  line-height: 1.65;
  margin: 0;
}

.seo-paths {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}
.seo-path {
  background: #fff;
  border: 1px solid var(--line);
  padding: 1.75rem 1.5rem 1.6rem;
  border-radius: 12px;
  display: flex;
  flex-direction: column;
  gap: 0.75rem;
}
.seo-path-badge {
  align-self: flex-start;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: #fff;
  background: var(--red);
  padding: 0.35rem 0.65rem;
  border-radius: 4px;
}
.seo-path h3 {
  font-size: 20px;
  font-weight: 700;
  color: var(--ink);
  line-height: 1.3;
}
.seo-path > p {
  font-size: 14px;
  color: var(--text-dim);
  line-height: 1.65;
}
.seo-path ul {
  list-style: none;
  margin: 0.25rem 0 0.5rem;
  padding: 0;
  display: grid;
  gap: 0.45rem;
}
.seo-path li {
  position: relative;
  padding-left: 1.35rem;
  font-size: 14px;
  color: var(--text);
  line-height: 1.45;
}
.seo-path li::before {
  content: "";
  position: absolute;
  left: 0; top: 0.45rem;
  width: 0.55rem; height: 0.55rem;
  border-radius: 50%;
  background: var(--red);
}
.seo-path-cta {
  margin-top: auto;
  padding-top: 0.5rem;
  font-size: 14px;
  font-weight: 700;
  color: var(--red);
}
.seo-path-cta:hover { text-decoration: underline; }

.seo-deliver { margin-top: 0; }

/* AI SEO — how we work (workflow board, not cheap list + maroon stack) */
.seo-ai-flow {
  margin-top: 2.75rem;
  background: #fff;
  border: 1px solid var(--line);
  border-radius: 20px;
  padding: 1.75rem 1.75rem 1.5rem;
  box-shadow: 0 22px 50px rgba(74, 18, 28, 0.07);
}
.seo-ai-flow-head {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: 1.5rem;
  align-items: end;
  margin-bottom: 1.75rem;
  padding-bottom: 1.35rem;
  border-bottom: 1px solid var(--line);
}
.seo-ai-flow-kicker {
  margin: 0 0 0.35rem;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--red);
}
.seo-ai-flow-title {
  margin: 0;
  font-size: clamp(1.25rem, 2.4vw, 1.55rem);
  line-height: 1.25;
  color: var(--ink);
  font-weight: 700;
}
.seo-ai-flow-lead {
  margin: 0;
  font-size: 14px;
  line-height: 1.65;
  color: var(--text-dim);
}

.seo-ai-rail {
  list-style: none;
  margin: 0 0 1.5rem;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  position: relative;
}
.seo-ai-rail::before {
  content: "";
  position: absolute;
  top: 28px;
  left: 8%;
  right: 8%;
  height: 2px;
  background: linear-gradient(90deg, rgba(107,28,42,0.12), rgba(107,28,42,0.35), rgba(107,28,42,0.12));
  z-index: 0;
}
.seo-ai-rail-step {
  position: relative;
  z-index: 1;
  text-align: center;
  padding: 0 0.65rem;
}
.seo-ai-rail-mark {
  width: 56px;
  height: 56px;
  margin: 0 auto 0.75rem;
  border-radius: 16px;
  background: #fff;
  border: 1px solid var(--line);
  box-shadow: 0 10px 24px rgba(74, 18, 28, 0.08);
  display: flex;
  align-items: center;
  justify-content: center;
}
.seo-ai-rail-mark img {
  height: 16px;
  width: auto;
  display: block;
}
.seo-ai-rail-mark.is-dark {
  background: #0d0d0d;
  border-color: #0d0d0d;
  color: #fff;
}
.seo-ai-rail-mark.is-human {
  background: rgba(107,28,42,0.08);
  border-color: rgba(107,28,42,0.2);
  color: var(--red);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 0.04em;
}
.seo-ai-rail-mark.is-live {
  background: var(--red);
  border-color: var(--red);
  color: #fff;
  font-size: 18px;
  font-weight: 700;
}
.seo-ai-rail-num {
  display: block;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.06em;
  color: var(--text-muted);
  margin-bottom: 0.25rem;
}
.seo-ai-rail-step strong {
  display: block;
  font-size: 14px;
  color: var(--ink);
  margin-bottom: 0.3rem;
}
.seo-ai-rail-step p {
  margin: 0;
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--text-dim);
}
.seo-ai-rail-step.is-final strong { color: var(--red); }

.seo-ai-outcomes {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0.85rem;
  padding-top: 0.25rem;
}
.seo-ai-outcome {
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
  padding: 1rem 1rem 1.05rem;
  background: #faf8f7;
  border-radius: 14px;
}
.seo-ai-outcome-ico {
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: #fff;
  border: 1px solid var(--line);
  display: inline-flex;
  align-items: center;
  justify-content: center;
  flex-shrink: 0;
  font-size: 14px;
}
.seo-ai-outcome-ico .spark-mark { width: 14px; height: 14px; }
.seo-ai-outcome-ico.is-map::before {
  content: "";
  width: 14px;
  height: 14px;
  border: 2px solid var(--red);
  border-radius: 3px;
  box-shadow: 5px 5px 0 -1px rgba(107,28,42,0.25);
}
.seo-ai-outcome-ico.is-check {
  background: rgba(107,28,42,0.1);
  border-color: rgba(107,28,42,0.2);
  color: var(--red);
  font-weight: 800;
}
.seo-ai-outcome strong {
  display: block;
  font-size: 13.5px;
  color: var(--ink);
  margin-bottom: 0.2rem;
}
.seo-ai-outcome p {
  margin: 0;
  font-size: 12.5px;
  line-height: 1.5;
  color: var(--text-dim);
}

@media (max-width: 900px) {
  .seo-ai-flow-head { grid-template-columns: 1fr; gap: 0.75rem; align-items: start; }
  .seo-ai-rail {
    grid-template-columns: 1fr 1fr;
    gap: 1.25rem 0.5rem;
  }
  .seo-ai-rail::before { display: none; }
  .seo-ai-outcomes { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
  .seo-ai-flow { padding: 1.25rem 1.1rem 1.15rem; }
  .seo-ai-rail { grid-template-columns: 1fr; }
  .seo-ai-rail-step { text-align: left; display: grid; grid-template-columns: 48px 1fr; column-gap: 0.85rem; padding: 0; }
  .seo-ai-rail-mark { width: 48px; height: 48px; margin: 0; grid-row: 1 / span 4; }
  .seo-ai-rail-num { margin-top: 0.15rem; }
}

@media (max-width: 980px) {
  .deliver-grid,
  .audience-grid,
  .related-grid,
  .about-story,
  .about-operator,
  .seo-hero .wrap.seo-hero-grid,
  .seo-paths,
  .seo-pain-grid,
  .ai-vis-grid,
  .gbp-hero .wrap.gbp-hero-grid,
  .gbp-vis-grid { grid-template-columns: 1fr; }
  .about-operator-photo { max-width: 320px; }
  .about-entity-list { grid-template-columns: 1fr; }
  .page-hero { padding: 7.5rem 0 3.5rem; }
  .seo-serp { max-width: 420px; }
  .gbp-phone { margin-bottom: 0.5rem; }
}