Your brand, under the answer — when people are already deciding

ChatGPT Ads are paid placements that can appear below ChatGPT responses. Each ad typically shows the advertiser name, logo (favicon), title, description, landing page and an image. OpenAI’s ads system selects ads based on conversation context, your creative and landing page, and optional context hints — not classic exact-match keywords.

OpenAI has been expanding Ads Manager access by country for eligible legal entities. Malaysian businesses should confirm current availability and verification rules inside OpenAI Ads Manager or OpenAI’s advertiser help centre, because country lists and requirements can change. Dozzo helps you check readiness and structure the account correctly once access is confirmed.

According to OpenAI’s advertiser basics, ads are not shown to users on Plus, Pro or Business plans, or to accounts identified as under 18. Delivery also depends on brand-safety rules and relevance. Exact audience coverage can change as OpenAI updates the product.

ChatGPT Ads campaigns can use Views (CPM), Clicks (CPC) or Conversions objectives. Advertisers set maximum bids at ad-group level. OpenAI describes a relevance-weighted, second-price auction. Google Ads still uses its own auction, keywords and campaign types. Many Malaysian businesses will run both channels for different moments — search intent on Google, conversational intent inside ChatGPT.

Context hints are advertiser-provided phrases that describe conversations, topics or keywords where your offer may be relevant. OpenAI states they help guide matching but are not exact-match keywords and do not guarantee delivery in specific chats.

In practice, the advertiser account should belong to your legal entity, with verification and billing under your business. Dozzo is invited into your account to build and optimise campaigns. That keeps ownership, history and data with you — the same principle we use for Google Ads.

Budgets depend on your offer, margins and how competitive your category is. OpenAI publishes minimum daily budgets by billing currency inside Ads Manager, and recommends learning with a daily budget when you are new. Dozzo will not push spend beyond what your landing page and tracking can support. Costs and results are never guaranteed.

Ads Manager reporting can include impressions, clicks, spend, CTR, average CPC, average CPM and conversions when conversion measurement is set up. We also recommend UTM parameters on landing URLs so GA4 and your CRM can attribute ChatGPT traffic. OpenAI notes spend insights may lag; crawler review visits are not billable clicks.

You need a live, accessible landing page that matches the ad promise and OpenAI ads policies. Clear headlines, trust details, mobile speed and a simple enquiry path (form, call or WhatsApp) matter. Dozzo can improve or build that page when the current site will not convert.

No. ChatGPT Ads reach people inside a chat product under OpenAI’s delivery rules. Google Ads and SEO still cover Search, Maps and organic discovery. Dozzo usually treats ChatGPT Ads as an additional paid channel alongside Google Ads and SEO — not a replacement.

No. We do not guarantee leads, sales, ROAS or placement in specific conversations. We set up clean structure, measurement and landing pages, then improve based on data.

Don, founder of Dozzo Marketing & Design (Google Partner agency in Selangor, Malaysia). Strategy and reporting stay with him — not a rotating call-centre handoff.